TriNetX
Overview
Conducted generative research to understand where does the TriNetX platform deliver value today for its HCO partners and how it can more offer differentiated value than its competitors, and uncover the reason for the low adoption rate of its newly launched Linked feature.
Timeline
3 months
Research Activities
Project Scoping, User Interviews, Competitor Analysis, and Ideation
Team
UX Researcher (Me)
Product Manager
Research & Strategy Director
Brief
Objectives
Where does the TriNetX platform currently deliver value for its HCO partners and where it can offer more differentiated value?
What should TriNetX consider (e.g., positioning, product features, more “give and get”) to encourage existing customers to assign more access to TriNetX for the Linked product?
What should TriNetX consider (e.g., positioning, product features) to enable more Oncology Network growth with existing HCO customers?
Key Insights
HCO customers indicated positive sentiment and attitudes towards TriNetX and overall appreciate the access the platform provides.
Upon digging deeper, specific use case feedback revealed significant challenges and demonstrated an overall impression of ambivalence
Furthermore, HCOs perception of TriNetX is that its a “pharma company” built to serve that group – not the HCOs
Research Process
Competitor Analysis
Identified competitors in the market to compare and contrast the different capabilities provided by TriNetX.
While TrinetX was leading in a variety of therapeutic areas, the most evident gap was in clinical decision support, which most of its rivals already provided, presenting an opportunity for them to expand into.
Insights
Communication gaps create challenges to quantify and attribute impact
Trial feasibility decision makers are disconnected from the platform, resulting in a broken feedback loop
Communication is often disrupted due to lack of sponsor response
Lack of opportunity tracking means no way to follow opportunity outcomes
The platform is not intuitive, creating a barrier to entry for more engagement
HCOs do not have enough resources to train new users
Features and navigation within the platform are not obvious, difficult for users to learn on their own, decreasing platform engagement
Data handling complexities result in a cumbersome experience
Data ingestion is complex and time-consuming for some
Analytics capabilities are limited forcing HCOs out of the platform to leverage additional tools
Exporting data is time-consuming, requiring extra steps and manual tasks to format
For research and analysis, HCOs are reluctant to invest in additional data access without transparency
Data sharing remains a concern due to legal and privacy challenges
Data visibility by sponsors is a major concern for some research focused users
Accessing linked data sets is not a priority; additional data sets may be more attractive
Many alternative claims and mortality data sources exist
Other 3rd party data types are in high demand however
Ideation Session
Process –
Using ideation framework to think divergently, we rapidly generated wide-ranging ideas for every pain point. All the ideas were further clustered for similarity and brainstormed for details. We assessed all ideas for feasibility and mapped them in a 2x2 matrix to prioritize ideas based on impacts vs alignment with the roadmap. This helped us in finalizing a set of recommendations to improve TriNetX value proposition.
Workshop Participants -
UX Researchers
Product Managers (2)
Director of Product Development
Senior Vice President
Prioritized Recommendations
To improve the product and enhance the users experience, I provided strategic, actionable insights based on the research findings that address the research objectives.
By implementing these recommendations, TriNetX would -
Help demonstrate ROI to users
Help improve opportunity-to-site matching which benefits sponsors and HCOs
Reduces HCO burden to drive adoption and usage of platform
Expands Linked feature use cases and value to HCOs
Adds hard-to-obtain but highly desired data sets
Help users do common tasks easily